Nokia\'s Connect to Art brings art to mobile phones
September 17, 2004
Connect to Art is a new dimension of art and Nokia\'s answer to artists\' need to find new, innovative channels for artistic expression and ways to reach new and existing audiences by using new methods.
Connect to Art is the result of cooperation with artists and Nokia and launches with a mobile exhibition featuring three Finnish artists, Stefan Lindfors, Osmo Rauhala and Kati ┼berg. Each artist has created audiovisual works of art that draw on the advantages of new media and mobile phones as an alternative channel for distributing art and as a unique environment for experiencing it.
Nokia\'s vision is life goes mobile. In the future, people will create, distribute and consume digital information and entertainment almost anytime and anywhere, each according to their needs. Already today, features such as news, music and games can be enjoyed in a mobile environment. It is only natural that art will go mobile, too.
Connect to Art will first be introduced in Finland. Starting with visual artists, the concept will later expand also into music. Connect to Art will later make its debut outside of Finland where artists from other countries will be joining in.
\"Art is one of the longest lasting forms of communication between people. The language of art connects people through beauty, inspiration and creativity. In the sense that Nokia is pushing the limits with new technology, art pushes the limits of the mind. It is, therefore, only natural that Nokia should connect artists with today\'s new media and consequently with new audiences,\" said Martin Sandelin, Nokia\'s senior vice president, corporate marketing, at the mobile exhibition opening ceremony.
\"The transistor radio was invented in the 1950s, and suddenly people were able to simply pick up entertainment and carry it with them wherever they went, to the beach, for example. Today, you can enjoy art wherever you are. Art is audiovisual. Art is for you, and it is you who brings my story to life,\" says Stefan Lindfors, artist.
Artist Osmo Rauhala is equally enthusiastic about the Connect to Art concept. \"Art emerged from small symbols, handprints on rocks,\" he explains. \"Over time we have worn our amulets and shaped our tools. Art within a mobile phone is a continuation of the millennial tale. Although the means is new, the purpose remains the same.\"
According to the artist Kati ┼berg, new media artists create art with the tools that shape our time. \"The mobile phone is one of the more personal tools we own, but until now it has remained out of art\'s reach. How joyful it is now to conquer this territory! Mobile phones literally bring art into the palm of your hand, making the experience personal and entertaining. The works of art are close to you, genuinely within reach, right in your breast pocket next to your heart, and you alone can view them and own them,\" ┼berg says.
Connect to Art website can be found at www.nokia.com/art. The works of art can be downloaded to Nokia\'s 6600, 6620 and 7610 imaging smartpohones. In the future, the artwork can also be enjoyed with other Nokia imaging devices. Art lovers can download their favorite works to their mobile phones directly from the Connect to Art mobile site at www.nokia.com/art/mobile free of charge. The number of downloadable works of art is limited, which is typical in the world of art.
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Mobile site: www.nokia.com/art/mobile